Role: Product Designer
As system upgrades become more frequent and the intricacy of user flows continues to rise, the challenge lies in distinguishing Veritas' dashboard UI from competitors while preserving its inherent simplicity. In an environment where the dashboards of many enterprise companies share a common look and feel, how can Veritas carve out a unique identity that stands out in the market?
ASSUMPTIONS
GOALS
PROPOSED SOLUTION
Develop an innovative visual dashboard characterized by refreshed colors and a redesigned layout, strategically crafted to enhance user engagement. The primary objective is to not only captivate users but also to distinguish the dashboard distinctly from its competitors. By incorporating contemporary design elements, we aim to create a compelling and unique user experience that sets our product apart in a competitive landscape.
COMPETITIVE ANALYSIS
Examine the dashboard designs of key competitors, such as Rubrik, Veeam, and Cohesity, revealing a prevalent trend of similarity across their interfaces. Each competitor seems to adhere to a comparable design paradigm, emphasizing a uniformity in visual aesthetics and layout. Identifying these commonalities provides valuable insights into the prevailing industry standards, highlighting the opportunity for our dashboard to stand out through a distinctive and innovative design approach.
PREVIOUS DESIGN
Presented here is the original Veritas dashboard, bearing a striking resemblance to those of its competitors, including Rubrik, Veeam, and Cohesity. This parallel design approach reflects a prevailing industry standard, where dashboards across companies share common elements in both visual aesthetics and layout.
To gain a comprehensive understanding of the competitive landscape, it is essential to delve into specific design features shared among these platforms. Analyzing this alignment can guide us in strategically differentiating Veritas' dashboard, emphasizing innovation and unique elements that resonate with users in a way that sets it apart within the industry.
VISUAL EXPLORATIONS
Embark on a visual exploration journey to discover alternative and innovative approaches in presenting the dashboard. Diverging from the conventional design seen in both Veritas and its competitors, this exploration seeks to push the boundaries and envision fresh perspectives that could redefine user interactions and visual appeal.
By exploring alternatives, I aim to uncover design elements and layouts that not only differentiate Veritas from its competitors but also enhance the overall user experience. This process involves considering unconventional structures, experimenting with color palettes, and evaluating interactive elements, with the ultimate goal of crafting a dashboard that not only stands out but also resonates with users in a memorable and impactful way.
VISUAL DESIGN
I wanted to craft a visually compelling system that stands out prominently from competitors. This entails going beyond conventional design norms and actively seeking innovative visual elements to distinguish the system in a crowded marketplace.
By prioritizing visual appeal, my goal is to not only capture attention but also elevate the overall user experience. This process involves exploring distinctive color schemes, experimenting with cutting-edge design principles, and integrating interactive features that contribute to a unique and memorable user interface. Through this commitment to visual distinctiveness, I aspire to position the system as a standout choice in a competitive landscape.
FINAL DESIGN
Presented here is an illustrative showcase of the ultimate design outcome. Witness the transformative journey from the initial concept to the finished product, highlighting how the final design sets a new standard in visual aesthetics, surpassing competitors. Click the play button for a comprehensive preview of the user experience—from the seamless installation process to navigating through various layers, culminating in a transactional page.
PROBLEMPresented here is an illustrative showcase of the ultimate design outcome. Witness the transformative journey from the initial concept to the finished product, highlighting how the final design sets a new standard in visual aesthetics, surpassing competitors. Click the play button for a comprehensive preview of the user experience—from the seamless installation process to navigating through various layers, culminating in a transactional page.
As system upgrades become more frequent and the intricacy of user flows continues to rise, the challenge lies in distinguishing Veritas' dashboard UI from competitors while preserving its inherent simplicity. In an environment where the dashboards of many enterprise companies share a common look and feel, how can Veritas carve out a unique identity that stands out in the market?
ASSUMPTIONS
- Users possess familiarity with the existing UI, and introducing a new layout may necessitate onboarding efforts.
- The paramount objective is to streamline the dashboard experience, ensuring users can easily comprehend and navigate without delving into intricate details.
- The primary risk to the product lies in crafting a visually simplified dashboard while retaining complex user flows. Success hinges on achieving simplification in both visual elements and interactions.
GOALS
- Develop a visually captivating homepage for the dashboard that facilitates effortless scanning.
- Ensure a consistent visual identity and user experience across all levels of the dashboard.
- Prioritize simplicity in usability, making the dashboard intuitive and user-friendly.
- Implement multiple Heuristic Evaluation methodologies, as outlined by Jakob Nielsen, to enhance overall usability and identify potential design issues.
- Consistency and standard
- Recognition rather than recall
- Flexibility and efficiency of use
- Match between system and real world
PROPOSED SOLUTION
Develop an innovative visual dashboard characterized by refreshed colors and a redesigned layout, strategically crafted to enhance user engagement. The primary objective is to not only captivate users but also to distinguish the dashboard distinctly from its competitors. By incorporating contemporary design elements, we aim to create a compelling and unique user experience that sets our product apart in a competitive landscape.
COMPETITIVE ANALYSIS
Examine the dashboard designs of key competitors, such as Rubrik, Veeam, and Cohesity, revealing a prevalent trend of similarity across their interfaces. Each competitor seems to adhere to a comparable design paradigm, emphasizing a uniformity in visual aesthetics and layout. Identifying these commonalities provides valuable insights into the prevailing industry standards, highlighting the opportunity for our dashboard to stand out through a distinctive and innovative design approach.
PREVIOUS DESIGN
Presented here is the original Veritas dashboard, bearing a striking resemblance to those of its competitors, including Rubrik, Veeam, and Cohesity. This parallel design approach reflects a prevailing industry standard, where dashboards across companies share common elements in both visual aesthetics and layout.
To gain a comprehensive understanding of the competitive landscape, it is essential to delve into specific design features shared among these platforms. Analyzing this alignment can guide us in strategically differentiating Veritas' dashboard, emphasizing innovation and unique elements that resonate with users in a way that sets it apart within the industry.
VISUAL EXPLORATIONS
Embark on a visual exploration journey to discover alternative and innovative approaches in presenting the dashboard. Diverging from the conventional design seen in both Veritas and its competitors, this exploration seeks to push the boundaries and envision fresh perspectives that could redefine user interactions and visual appeal.
By exploring alternatives, I aim to uncover design elements and layouts that not only differentiate Veritas from its competitors but also enhance the overall user experience. This process involves considering unconventional structures, experimenting with color palettes, and evaluating interactive elements, with the ultimate goal of crafting a dashboard that not only stands out but also resonates with users in a memorable and impactful way.
VISUAL DESIGN
I wanted to craft a visually compelling system that stands out prominently from competitors. This entails going beyond conventional design norms and actively seeking innovative visual elements to distinguish the system in a crowded marketplace.
By prioritizing visual appeal, my goal is to not only capture attention but also elevate the overall user experience. This process involves exploring distinctive color schemes, experimenting with cutting-edge design principles, and integrating interactive features that contribute to a unique and memorable user interface. Through this commitment to visual distinctiveness, I aspire to position the system as a standout choice in a competitive landscape.