Skills:
I am a seasoned product designer with a rich and diverse background spanning over 30 years. Proficient in a wide array of tools and technologies, my skill set includes expertise in Sketch, Photoshop, Illustrator, InDesign, HTML, CSS, basic JavaScript, user-experience design, user-interface design, learning and development, as well as user research.
Throughout my extensive career, I have honed my abilities to deliver comprehensive and innovative design solutions. From conceptualizing user interfaces to conducting in-depth user research, I am well-versed in the end-to-end product design process. My commitment to staying abreast of evolving technologies and design trends ensures that I bring a dynamic and forward-thinking approach to every project.
Experience:
Veritas Technologies
Sr. Principal CX Designer, Design Systems
October 2018 – October 2019
As the Product Owner of the Veritas Design Language, I collaborated closely with UX designers to develop and sustain the Sketch symbol library. Additionally, I worked in tandem with in-house developers to establish and maintain the components and patterns library. My role also involved collaborating with the user research team to gather customer feedback and actively participate in user testing initiatives, ensuring the ongoing refinement and optimization of the Veritas Design Language to meet user needs and expectations.
Oracle
Principal UX/Visual Designer, Application Cloud
May 2016 - October 2018
Engaged with product management to gain a deep understanding of customers, cultivating empathy and envisioning inventive solutions to enhance their professional experiences. Collaborated with fellow designers to drive innovation, crafting cohesive, seamless, and emotionally resonant user experiences. Additionally, worked closely with engineering teams to ensure that designs aligned with budgetary constraints and coding limitations. Formed partnerships with the user research team to actively gather customer feedback and conduct user testing, contributing to iterative design improvements based on real-world user insights.
Apple Inc
Sr. UX/Visual Designer, Creative Services
October 2008 - May 2016
Directed the creative development of user interface specifications, site architecture diagrams, and prototypes for Apple Sales Training Online and user experiences within Business Process Re-Engineering Enterprise systems. Collaborated seamlessly with Content Writers and fellow Designers to strategize, develop, and implement cohesive plans that enhance the sales training experience. This encompassed the thoughtful integration of learning activities and interactive content to create a comprehensive and engaging user experience.
JoPAZ Design Studio
Contract/Freelance
1995-2008
Engaged in contract work with diverse clients, including:
- Atlas Rich Media/Microsoft Advertising
- Think Morris Communications
- Grey Advertising SF
- St. Luke Productions
PayPal, an eBay Company
Sr. Visual Designer (User Experience Design and Marketing)
December 2006 - September 2008
Engage in daily activities involving collaboration with product managers, marketing teams, and business stakeholders to transform requirements into conceptual designs that prioritize both functionality and aesthetic appeal. Implement an iterative design process, informed by usability testing and research, to continually refine and enhance the user experience. Additionally, take on the responsibility of prioritizing tasks and demonstrate proficiency in time management. Act as an art director for external advertising agencies and design studios, ensuring alignment with project goals and maintaining a high standard of visual and conceptual coherence.
TrueNorth Interactive
Production Designer (Contract)
August 2006 - September 2008
As an offsite production designer, I specialized in crafting highly interactive web banners and microsites, tailoring them to various sizes. Utilizing tools such as Adobe Photoshop, Illustrator, Flash, and After Effects, I created final deliverables that met the unique requirements of each project. Notable clients for whom I provided these services include ABC, Disney, and ABC Family.
LifeScan, a Johnson and Johnson Company
Lead Graphic Designer (MarCom)
August 2005 - December 2006
Led the definition and development of LifeScan's online graphic identity on a global scale. Managed the identity for LifeScan.com and OneTouchGold.com within the U.S., concurrently establishing a cohesive global framework for over 30 international websites. Produced graphic designs and elements while providing art direction for external advertising agencies, including RMG Connect, J. Walter Thompson, AndersonDDB, and TribalDDB.
Convergys, Inc.
Art Director/New Media Designer
April 2004 - July 2005
Managed the creation of demos and prototypes with a focus on rapid turnaround, in addition to designing print materials like brochures, booklets, and newsletters. Led small teams of designers in diverse interactive design projects. Provided art direction to ensure timely delivery and maintain the highest quality of work. Contributed to the design of acclaimed web and print materials for notable clients, including the United States Post Office, JP Morgan, APEX/24 Hour Fitness, Saks Fifth Avenue, OfficeMax, and numerous others.
DigitalThink, Inc.
Art Director/Visual Strategist
August 1999 - April 2004
Oversaw the end-to-end process of web and print material creation, starting from concept development and graphic design to final art production, leveraging the latest electronic production media. Acted as the primary liaison between clients, Instructional Designers, Visual Strategists, Project Managers, and Production Managers, ensuring effective communication throughout projects. Contributed to shaping the visual identity, feel, and style guides for diverse clients, including but not limited to Citibank, Honda, Salesforce.com, Nokia, Intuit, Volkswagen, and many others.
Consumer Credit Counseling Service
Graphic Designer
August 1990 - August 1999
Responsible for the comprehensive design of all Consumer Credit Counseling Service (CCCS) materials, including the creation of logos and branding for CCCS, CCCal, and IDA. Developed advertising and marketing collateral, such as posters and flyers, to effectively promote services and enhance company visibility. Collaborated closely with printing companies to ensure the successful production of various materials, including educational materials, newsletters, brochures, and business cards, maintaining a keen eye for quality and consistency.
Education:
Master of Arts, Industrial Arts: emphasis in Graphic and Visual Communications
San Francisco State University, 2003.
Bachelor of Arts, Industrial Arts; emphasis in Graphic and Web Design
Minor: Asian American Studies
San Francisco State University, 1999.
Academy of Arts University
MFA Advertising units.
UI/UX Certification, CalArts via Coursera